One thing you will find in common in all winning businesses is the thrust on personal branding. Your business will taste success or failure, entirely depending on how impactful is your online presence or personal branding. In today’s digital world, how you project your brand decides the game for you- if you do it righteously it will help else ruin your brand. Strategic implementation of OEM in digital marketing can flood organic sales and boost your profitability beyond imagination.
Original Equipment Manufacturing (OEM) is a term typically used for a company that manufactures goods that are used as components in more complex products built by another company. So OEM focuses on B2B i.e business to business sales. And, digital marketing is not just selling a product or a service, it acts as a bridge between a business and its potential customers using various digital platforms.
So, the key here is “Targeted Marketing”, not as a general principle course. However, rather than generalizing your products, you can ensure a higher ROI and personal brand if you create solutions to specific client problems.
With the merger of the concepts of OEM advertising, the results can be magical-
Relate to the best performing competing for website and try to figure out what makes the scale higher performance in SERP. Do a site audit and analyze which page of their website is contributing to high traffic.
Find out which mistake of yours is pulling you down in this race-
Go for the best-proven method of Keyword gap analysis to find out those keywords that lead to higher traffic to your competitor’s website. Then, using that keyword formulate your content strategy using the best SEO tools. You can fill that gap by creating fresh content or revamping your existing content using organic keywords you discovered. Try to deliver some value through your content, only then you can keep the readers glued to your website.
Step 3- Learn More About Your Visitor And Establish A Strong Connection With Them
Every buyer is an inquisitive information-seeker when he visits the site first time. It all depends on how effective your measures motivate a visitor to be a buyer, whether through appealing UI/UX features on your site or relevant content. You may consider providing some free e-books or a manual helpful to the visitor to encourage them to fill in basic info. Using the information gathered for cold emailing or courtesy calls is a synonym for OEM in Digital Marketing.
According to recent studies, mobile applications account for nearly 50% of your website traffic. So, update your page speed, use rich snippets, use the right meta descriptions, and H1 and H2 tags and make your website user-friendly. Make the visitor experience a visual treat by spicing up your bland content with infographics, charts, data, etc. This is a simple yet effective way to use OEM in Digital Marketing.
Most businesses find building authority backlinks as their biggest challenge. Digital PR strategies can help you drive referral traffic to your website, create social engagement, and build your brand image. Remove the toxic backlinks that may be working as a negative SEO tool for you and create content that resonates with your business values.
The success of your OEM Marketing is heavily reliant on product awareness as well as customer loyalty and trust. Before you get started, pause for a while and find answers to
What intrinsic value your business offers?
How do you provide solutions to your customer’s problems?
What is the USP of your product that attracts your customers?
Make your message engaging, loud, and clear. You can stand out only when you have the power to inspire trust in your customers. Build strong brand equity with your relatable customer-centric content that provides value to your target clients.
With competition becoming fiercer by the day, if you do not engage time and resources in developing a winning marketing strategy, you will screw up. Research suggests that only about 20% of Original Equipment Manufacturers (OEMs) work to build a cohesive marketing strategy.
Elements of a result-oriented OEM Marketing strategy are-
Adopt a value-driven Inbound Marketing Strategy to accelerate your ROI organically. Inbound Marketing Strategy is all about offering something that provides intrinsic value to your prospective clients. This is highly effective as it helps OEMs to showcase their expertise without emerging as direct and pushy to your leads.
Assume you only create content to provide valuable input into how a specific manufactured part can assist you in getting to grips with a specific client pain point.
With the right OEM Marketing strategies in place, you can generate Marketing Qualified Leads (MQLs) as you provide specific answers to their problems. Instead of waiting for the target client to drop in, you make the first move. Reach out with your solutions to places where your target client spends the most time to drive more leads to the pipeline.
Advertising is unquestionably the most effective tool for an OEM to increase product awareness. But, the biggest challenge for an OEM is actively monitoring the results and determining the impact of advertising on sales. Though your findings will be entirely dependent on which KPI metrics you track. A myriad of KPIs can be used to measure advertising performance, optimize campaign outcomes, and integrate key stakeholders in measuring progress.
Below are a few advertising KPIs that cover all stages of the customer funnel-
One of the most critical metrics for an OEM to keep an eye on. ROAS tells you how impactful your campaigns are in generating profits for you. You will also learn which aspects of the campaign are not striking a chord with the client. So, the key is to focus on maintaining your operating profits.
Cost Per Acquisition and Cost Per Conversion is popular Google Ads metrics whereas Cost Per Action is a Facebook metric. They are used interchangeably and are indicators of your Return on Investment *(ROI). They give you an insight into the financial impact of your campaign. It is generally monitored on daily basis to find out any positive outcome of the changes made. Assessing the CPC allows businesses to evaluate the cost of converting a potential lead o a customer. You must devise the right strategies to keep your cost of conversion to a minimum.
With these simple techniques of infusing OEM in Digital Marketing, you can achieve your desired results with minimalist efforts. Stay Consumer-focused and target your efforts to attain customer delight. If you do so, your business growth will be unstoppable and the rest will be history.